A long story

The distillation of high-quality fruit brandies is an art that has to be learnt. The milestones in the life of ETTER are:

1823

First documentation of the production of kirsch from our own crop on the Bergli farm in Menzingen. Farmer Johann Baptist Etter distils as a side-line and lays the foundations for this success story.
(Photo 2015)

1870

Paul Etter opens the ETTER industrial distillery in the 'Poststrasse' in Zug.

1923

The two brothers, Johann and Josef Etter, take over the enterprise.
(Date of photo unknown. Josef back row 2nd from left: Johann: back row far right.)

1926

A new distillery is built in the 'Baarerstrasse' on the edge of Zug. Johann Etter runs it efficiently and skilfully until the great age of 85.
(Photo 1980)

1970

An impressive number: ETTER celebrates its 100th anniversary.

1974

Handing over to the third generation. Hans Etter takes over the direction of the family enterprise at the age of 25.
(Photo: the launching of the Clock Tower bottle with Zug artist Walter Hättenschwiler)

1980

Building the new premises with the most modern plant in the Chollermüli in Zug.

1981

After distilling only cherries for 110 years, the successive growth of the range commences, to include other types of fruit.

1982

With the launching of glass fruit carafes ETTER hits the bull's-eye! They are distributed world-wide.

1995

ETTER marks its 125th anniversary with the highly-acclaimed fruit-tree carafe.

2006

Hans Etter becomes the sole owner of the company. Brother Paul and sister Joyce Meyenberg-Etter withdraw.

2007

ETTER SONS LTD distils its first JOHNETT Swiss Single Malt Whisky and launches it on to the market in 2010.

2012

In September 2012, Eveline and Gabriel Galliker-Etter take over the reins in the fourth generation.

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